Campaign Planning

Vendors Begin to Round Out Their CRM Suites

by P.J. Jakovljevic ... Baan Marketing includes campaign planning based on analysis of customer data, campaign execution, and lead management. Baan E-Configuration ... http:/.../Research/ResearchHighlights/BusinessApplications/2000/03/news_analysis/NA_BA_PJ_03_17_00_1.asp - 7k - 2000-03-17 Summary: Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding new marketing, service, and E-commerce capabilities.

Intentia Braces For Its Ongoing Roller-Coaster Ride Part 1

by P.J. Jakovljevic ... For some of the above industries, Movex also offers campaign-planning functionality, integrated laboratory information management system (LIMS), and material ... http:/.../Research/ResearchHighlights/Erp/2002/07/research_notes/EN_ER_PJ_07_15_02_1.asp - 23k - 2002-07-15 Summary: Intentia remains solid, with a broad product portfolio footprint and a slight increase in revenue, despite vacillating financial results. The company still needs to do a much better marketing job to achieve stronger global brand recognition well beyond its esoteric industries/geographies stronghold pocke

SCM System/SCM Software Comparison and Evaluation

... in tool for drag and drop web page design Business Functionality Web Capacity Business Model Generation CORBA access Campaign planning for chemicals Can make ... http://scm.technologyevaluation.com/ - 35k - 2009-03-09

Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... A tighter control over the projected budget, the planning, and the execution combined with a myriad of functions from campaign and lead management modules have ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 13k - 2004-05-06 Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

Recommendations for Users of Acquired Enterprise Resource Planning ...

by P.J. Jakovljevic ... may be, to find out what the company is planning with respect to ... to-consumer (B2C)-focused marketing automation functionality, such as campaign management and ... http:/.../Research/ResearchHighlights/ERP/2006/05/research_notes/EN_ER_PJ_05_02_06_1.asp - 24k - 2006-05-02 Summary: The added value of both SSA Global and Infor is that existing users of relatively small and dubious ERP products should now gain the benefits of synergistic software developments from other ERP siblings.

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... Overall, basic campaign management provides capabilities such as planning campaigns targeted at segmented audiences; keeping a history of all the campaigns ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 21k - 2005-08-16 Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

SAP Finds CRM Partner for Marketing Tools

by P.J. Jakovljevic ... SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features ... http:/.../Research/ResearchHighlights/BusinessApplications/1999/12/news_analysis/NA_BA_PJ_12_8_99_2.asp - 5k - 1999-12-08 Summary: On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

Should Uniqueness Vouch For Marketing Automation Niche Players?

by P.J. Jakovljevic ... integrated and open marketing application suite like Affinium that offers such features as planning, predictive analysis, campaign management, workflow, real ... http:/.../Research/ResearchHighlights/Crm/2003/06/news_analysis/NA_CR_PJ_06_28_03_1.asp - 29k - 2003-06-28 Summary: Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaug

SAS and Action-Oriented Business Processes: Alliances ...

by P.J. Jakovljevic ... by customer segment, over time), predictive analytics, campaign, and optimization solutions. It also includes Aprimo's marketing planning and budgeting ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k - 2005-08-11 Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

JD Edwards Finds Its Inner-Self Within Its 5th Incarnation Part 2 ...

by P.J. Jakovljevic ... Enhancements to Demand Planning reportedly include faster computation speed, a ... expand its CRM capabilities beyond the standard campaign management functionality ... http:/.../Research/ResearchHighlights/Erp/2002/10/research_notes/EN_ER_PJ_10_03_02_1.asp - 19k - 2002-10-03 Summary: While significant new product deliveries have happened under the company’s own steam, J.D. Edwards has not departed from its traditional policy of congenial partnering with other prominent software providers.